As we navigate through various stages of our monthly hormonal changes, it is not uncommon for women to experience a range of emotional and physical symptoms commonly known as premenstrual syndrome (PMS). While the severity and specific symptoms vary from woman to woman, one particular behavior frequently associated with PMS is an increased inclination towards shopping. In this blog post, we will explore the underlying reasons behind why some women are drawn to shopping during PMS, shedding light on this intriguing phenomenon.

1. Hormonal Influence: One of the primary factors contributing to shopping tendencies during PMS is the fluctuation in hormone levels. The surge of estrogen and progesterone, combined with a decrease in serotonin, often leads to mood swings, irritability, and emotional cravings. Shopping can provide a temporary dopamine boost, helping to alleviate these symptoms, even if only momentarily.

“One study compared to women in the ovulation, mid-cycle, or luteal phases, luteal phase women were much more impulsive and showed significantly weaker self-control.It has been discovered that excessive spending, a lack of self-control, and buyer’s remorse all correspond with the day of the cycle, raising the possibility that ovarian hormones are to blame for women’s impulsive and overindulgent shopping habits.”

fashionispsychology.com/does-pms-impact-shopping-behaviour/

2. Emotional Relief: PMS can trigger intense emotional shifts, including sadness, anxiety, and frustration. Engaging in retail therapy or shopping can serve as a means to seek relief from these negative emotions. By focusing on the act of shopping and acquiring desired items, women may experience a sense of control, empowerment, and indulgence, temporarily improving their mood.

3. Distraction and Self-Care: Shopping during PMS can offer a valuable distraction from physical discomforts, such as bloating, cramps, and fatigue. By shifting their focus towards browsing and purchasing, women are able to divert their attention away from the uncomfortable symptoms they may be experiencing. Additionally, the act of shopping can be viewed as a form of self-care, allowing women to prioritize themselves and engage in a pleasurable activity.

4. Hormonal Cravings: PMS commonly triggers specific cravings for certain types of foods, often high in sugar or fat. These cravings can be linked to changes in neurotransmitters and hormones. Instead of solely fulfilling food cravings, some find themselves channeling those desires towards shopping for treats, clothing, or accessories. The act of buying something desired can effectively satiate those hormonal cravings, providing a sense of satisfaction.

5. Social Connections: Shopping can also be seen as a social activity. During PMS, women may experience a heightened need for social interactions and connection with others. Engaging in retail therapy not only provides an opportunity to spend time with friends or family but also allows women to engage in conversation, seek support, or share experiences during a potentially vulnerable time. The social aspect of shopping can boost mood and provide comfort.

While it is important to note that not all women experience an increased desire to shop during PMS time, for those who do, it can be attributed to a combination of hormonal fluctuations and emotional factors. The temporary relief, distraction, and social environments created by shopping can provide some women with a sense of empowerment and emotional well-being during an otherwise challenging time. However, it is essential to maintain a healthy balance and practice mindful consumption to ensure that shopping remains a positive activity rather than an impulsive coping mechanism 😉